Case Study : Launching a New CBSE School in Gujarat

Client Overview
Location: Gujarat, India
Type: CBSE Affiliated School
Opening Year: 2018


Background

A visionary education entrepreneur, aimed to establish a high-quality CBSE- affiliated school in Gujarat. The objective was to create an institution that offers an innovative curriculum, modern facilities, and a supportive learning environment. The goal was ambitious: to achieve over 1,000 student admissions.

Challenges

1. Market Entry: As a new entrant in a competitive educational market, the school needed to stand out and attract a significant number of students in its inaugural year.

2. Brand Awareness: Limited local recognition and competition from established schools posed a challenge in gaining trust and visibility.

3. Operational Readiness: Efficiently setting up the infrastructure, faculty recruitment, and administrative systems in time for the school’s opening.

   
   

Educo Pro’s Approach

1. Strategic Planning and Market Research

• Market Analysis: Conducted comprehensive research to understand the local education landscape, demographic trends, and competitive analysis.

• Target Audience Identification: Identified key segments of the local population and their educational needs.

  
  

2. School Branding and Positioning

• Brand Development: Created a strong brand identity for them along with value proposition.

• Unique Selling Points (USPs): Highlighted innovative aspects such as state-of-the-art facilities, experienced faculty, and a modern curriculum to differentiate the school.

  
  

3. Marketing and Outreach

• Digital Marketing Campaigns: Launched targeted online campaigns using social media, search engine marketing (SEM), and local educational forums to build awareness and generate leads.

• Local Engagement: Organized community events, open houses, and informational seminars to engage with local families and showcase the school’s offerings.

• Partnerships: Collaborated with local influencers and educational consultants to enhance credibility and reach.

  
  

4. Admissions Strategy

• Online Application System: Implemented an easy-to-use online admissions platform to streamline the application process.

• Promotional Offers: Introduced early-bird discounts and referral incentives to encourage early applications and word-of-mouth promotion.

  
  

5. Operational Setup

• Infrastructure Development: Assisted in the design and setup of modern classrooms, laboratories, and recreational facilities.

• Faculty Recruitment: Supported the hiring of qualified and experienced educators who align with the school’s vision and educational standards.

• Administrative Systems: Implemented efficient administrative and management systems to ensure smooth operations from day one.

  
  

6. Launch and Post-Launch Support

• Grand Opening Event: Planned and executed a high-impact launch event to attract media coverage and generate excitement within the community.

• Ongoing Support: Provided continuous support through the initial months, including monitoring admissions performance and adjusting marketing strategies as needed.

Results

• Admissions Achievement: Successfully enrolled over 1,000 students in the first year, surpassing the initial goal.

• Brand Establishment: Established school as a reputable and sought-after institution in Gujarat, with high visibility and positive community feedback.

• Operational Efficiency: Ensured smooth operational processes and high satisfaction rates among students and parents.